where ideas misbehave
Strategic positioning for healthcare.
Complex systems hide their vulnerabilities. I find them.
For over twenty years, I’ve advised leaders and agencies across complex, highly regulated environments — with healthcare as my principal arena — strengthening strategy and sharpening positioning before it scales.
I operate at the intersection of strategic architecture and market reality, reinforcing ideas until they withstand commercial, medical, and regulatory pressure.
International perspective. High-stakes mandates. Limited engagements.
Master’s in international relations.
Accredited from the Association of Business Communicators (IABC).
Based in Canada.
Working across regulated markets.
The Incorrigible Manifesto
Les Incorrigibles isn’t built for comfort.
It’s built for consequence.
My work exists to pressure-test strategy and positioning within regulated markets — inside the systems where scrutiny, incentives, and power intersect.
Pressure-testing means examining where advantage concentrates, where assumptions harden, and where asymmetries quietly shape outcomes.
It means reinforcing organizations — and the agencies navigating pressure alongside them — strengthening positioning before it scales and tightening strategy before it drifts.
Not every mandate aligns.
Incorrigible by Design.