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The Dark Side of Communication

Is it time for a rebranding of communication? This suggestion might sound off kilter but it’s apposite in the state we’re in. The 2025 communication trends include increased reliance on social media and refined algorithms, marketing micro-influencers, IA-powered tools...

Cognitive Biases in Communication: To Stay, Slay or Silence

“There is no neutrality. There is only greater or lesser awareness of one’s bias.” —Phyllis Rose As the day closes, you will have processed 70,000 thoughts. To accomplish this, 100 billion neurons will connect to some 500 trillion points through synapses in your...

Exiting the House of Mirrors

“At times, the solution to a maze is to reduce it to embers and walk straight through the ashes.” —Mary Doria Russell When dealing with measurements, communicators often find themselves in a house of mirrors —  a maze with multiple exiguous aisles and wall-to-wall...

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