{"id":967,"date":"2026-02-04T19:10:24","date_gmt":"2026-02-05T01:10:24","guid":{"rendered":"https:\/\/lesincorrigibles.ca\/accueil\/"},"modified":"2026-05-14T14:29:53","modified_gmt":"2026-05-14T19:29:53","slug":"accueil","status":"publish","type":"page","link":"https:\/\/lesincorrigibles.ca\/fr\/","title":{"rendered":"Accueil"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section radial-gradient-border preset--module--divi-section--default\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module mono-font\"><div class=\"et_pb_text_inner\"><p><span>Positionnement strat\u00e9gique \u2014 Sant\u00e9 et secteurs r\u00e9glement\u00e9s<\/span><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h1>L\u00e0 o\u00f9 les id\u00e9es<br \/><span style=\"color: #c9a84c;\">refusent<\/span> d\u2019ob\u00e9ir<\/h1>\n<\/div><\/div>\n\n<div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><style>.hero::after {\n    content: '';\n    position: absolute;\n    bottom: 0;\n    left: 0;\n    right: 0;\n    height: 1px;\n    background: linear-gradient(90deg, transparent, var(--gold), transparent);\n    opacity: 0.3;\n}\n<\/style><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_flex_section preset--module--divi-section--default\" id=\"if\">\n<div class=\"et_pb_row_1 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_1 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>\u201cVous \u00eates somm\u00e9s de vous rendre sans d\u00e9lai. Si notre arm\u00e9e envahit votre territoire, nous saccagerons vos r\u00e9coltes, massacrerons votre peuple et raserons tout sur notre passage.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>\u2014 Philippe II de Mac\u00e9doine, s\u2019adressant aux Spartiates. <\/p>\n<p>Leur r\u00e9ponse :<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" title=\"You Found a Door\"><div class=\"et_pb_text_inner\"><p><a href=\"https:\/\/lesincorrigibles.ca\/fr\/if\/\" title=\"Vous avez trouv\u00e9 une porte\"><span class=\"if-word\">SI<\/span><\/a><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Parfois, un seul mot suffit.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_flex_section preset--module--divi-section--default\">\n<div class=\"et_pb_row_2 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_2 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Manifeste<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_3 et_pb_column et-last-child et_grid_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_divider_0 et_pb_divider_hidden et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n\n<div class=\"et_pb_group_0 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\"><div class=\"et_pb_text_inner et_flex_module\"><p>Les Incorrigibles ne sont pas faits pour le confort.<\/p>\n<p>Mon travail consiste \u00e0 m\u2019immiscer au c\u0153ur des syst\u00e8mes qui d\u00e9terminent les d\u00e9cisions, les r\u00e9putations, les r\u00e9sultats. Et \u00e0 mettre leurs strat\u00e9gies \u00e0 l\u2019\u00e9preuve, en commen\u00e7ant par ce que l\u2019on a cess\u00e9 de remettre en question. <\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\"><div class=\"et_pb_text_inner\"><p>Je m\u2019engage aupr\u00e8s de marques qui bousculent l\u2019ordre \u00e9tabli, d\u2019\u00e9quipes sous-estim\u00e9es et d\u2019agences confront\u00e9es \u00e0 des rapports de force asym\u00e9triques \u2013 et je renverse les conditions du jeu. Parce que les v\u00e9ritables avantages se trouvent souvent l\u00e0 o\u00f9 personne ne les cherche. <\/p>\n<p>Cette approche ne convient pas \u00e0 tous. Elle s\u2019adresse \u00e0 celles et ceux qui sont pr\u00eats \u00e0 se remettre en question et \u00e0 b\u00e2tir quelque chose de p\u00e9renne. <\/p>\n<\/div>\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Incorrigible, de nature.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_divider_1 et_pb_divider_hidden et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_flex_section preset--module--divi-section--default\" id=\"about\">\n<div class=\"et_pb_row_3 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_4 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>\u00c0 propos<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_5 et_pb_column et-last-child et_grid_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_divider_2 et_pb_divider_hidden et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n\n<div class=\"et_pb_group_1 et_pb_group et_pb_module et_grid_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lesincorrigibles.ca\/wp-content\/uploads\/2026\/04\/190916-cf-180-scaled.jpg\" title=\"190916-cf-180\" width=\"1707\" height=\"2560\" srcset=\"https:\/\/lesincorrigibles.ca\/wp-content\/uploads\/2026\/04\/190916-cf-180-scaled.jpg 1707w, https:\/\/lesincorrigibles.ca\/wp-content\/uploads\/2026\/04\/190916-cf-180-1280x1920.jpg 1280w, https:\/\/lesincorrigibles.ca\/wp-content\/uploads\/2026\/04\/190916-cf-180-980x1470.jpg 980w, https:\/\/lesincorrigibles.ca\/wp-content\/uploads\/2026\/04\/190916-cf-180-480x720.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1707px, 100vw\" class=\"wp-image-512\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Ma carri\u00e8re m\u2019a men\u00e9e de Montr\u00e9al \u00e0 Toronto et de Beijing \u00e0 Shanghai, au c\u0153ur de cultures et de langues qui ne partagent pas les m\u00eames r\u00e9f\u00e9rents en mati\u00e8re de pouvoir, de consensus ou de risque. J\u2019ai appris \u00e0 op\u00e9rer l\u00e0 o\u00f9 il n\u2019existe aucun terrain d\u2019entente. <\/p>\n<p>Au cours des derni\u00e8res d\u00e9cennies, j\u2019ai \u0153uvr\u00e9 au sein de grandes entreprises, d\u2019agences et de jeunes pousses, dans les secteurs de la sant\u00e9, des sciences de la vie, de l\u2019a\u00e9ronautique et de l\u2019\u00e9cosyst\u00e8me du capital de risque. Mon travail englobe la strat\u00e9gie, le positionnement et les communications\u2009; il est con\u00e7u pour r\u00e9sister \u00e0 la pression, m\u00eame lorsque les conditions sont d\u00e9favorables. Alors que les enjeux peuvent se ressembler d\u2019un secteur \u00e0 un autre, le terrain, lui, diff\u00e8re.   <\/p>\n<\/div>\n<div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p><span>Les syst\u00e8mes les plus complexes dissimulent leurs vuln\u00e9rabilit\u00e9s. <br \/>Je les d\u00e9c\u00e8le. <\/span><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"et_pb_text_13 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Ma\u00eetrise en relations internationales \u2014 Queen\u2019s University \/ Prix Outstanding Freelancer of the Year\u2014World Communications Forum Association (WCFA), 2023 \/ Contributrice, Principes de Barcelone 4.0 \u2014 AMEC, 2025<\/p>\n<p>Int\u00e9ress\u00e9e, de fa\u00e7on s\u00e9lective, \u00e0 des r\u00f4les au sein de conseils d\u2019administration et \u00e0 des mandats consultatifs en sciences de la vie et aupr\u00e8s d\u2019organismes \u00e0 vocation sociale.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_divider_3 et_pb_divider_hidden et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_4 et_pb_row et_flex_row et_animated et-interaction-target-ajqzlxr4qg\" data-interaction-target=\"ajqzlxr4qg\">\n<div class=\"et_pb_column_6 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_canvas_portal_0 et_pb_canvas_portal et_pb_module\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_4 et_pb_section et_section_regular et_flex_section preset--module--divi-section--default\" id=\"mandates\">\n<div class=\"et_pb_row_5 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_7 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_14 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Mandats<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_8 et_pb_column et-last-child et_grid_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_divider_4 et_pb_divider_hidden et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n\n<div class=\"et_pb_group_2 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_group_3 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_15 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2>Leadership de type fractionnel<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_16 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Le \u00ab\u2009Si\u2009\u00bb \u00e0 la table<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_group_4 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough hover-group\">\n<div class=\"et_pb_text_17 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module hover-text\"><div class=\"et_pb_text_inner\"><p>01<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_group_5 et_pb_group et-last-child et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_18 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Pharmaceutique et sciences de la vie \u2013 C\u00f4t\u00e9 client<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_19 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Strat\u00e8ge chevronn\u00e9e, int\u00e9gr\u00e9e \u00e0 l'\u00e9quipe, portant la responsabilit\u00e9 du mandat, de la planification \u00e0 la livraison.<\/p>\n<p>J'interviens sur l'ensemble du cycle de vie du produit, notamment en oncologie et en vaccins. Un positionnement adapt\u00e9 aux professionnels de la sant\u00e9, aux patients, aux payeurs et aux m\u00e9dias, dans des environnements soumis \u00e0 la validation m\u00e9dicale, l\u00e9gale et r\u00e9glementaire.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_20 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Traqueuse de fausses pistes.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_group_6 et_pb_group et-last-child et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough hover-group\">\n<div class=\"et_pb_text_21 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module hover-text\"><div class=\"et_pb_text_inner\"><p>02<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_group_7 et_pb_group et-last-child et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_22 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Strat\u00e9gie en agence \u2014 int\u00e9gr\u00e9e<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_23 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Le meilleur travail d\u2019agence et la meilleure exp\u00e9rience client se retrouvent rarement \u00e0 la m\u00eame table. Je comble cet \u00e9cart pour en d\u00e9multiplier la port\u00e9e, en offrant du service-conseil et en animant des s\u00e9ances de travail et des ateliers. Je sais comment le travail est re\u00e7u de l\u2019autre c\u00f4t\u00e9 et surtout comment le rendre plus solide avant qu\u2019il n\u2019y parvienne.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_24 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Contrepoids strat\u00e9gique. Dans votre camp. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_divider_5 et_pb_divider_hidden et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_6 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_9 et_pb_column et_flex_column et_pb_column_empty et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\"><\/div>\n\n<div class=\"et_pb_column_10 et_pb_column et-last-child et_grid_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_divider_6 et_pb_divider_hidden et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n\n<div class=\"et_pb_group_8 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_group_9 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_25 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2>Mandats compl\u00e9mentaires.<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_26 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Ces mandats s\u2019\u00e9tendent \u00e0 des secteurs r\u00e9glement\u00e9s et complexes, au-del\u00e0 de celui de la sant\u00e9, o\u00f9 le positionnement doit aussi \u00eatre irr\u00e9prochable. <\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_group_10 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough hover-group\">\n<div class=\"et_pb_text_27 et_pb_text et_pb_bg_layout_light et-interaction-target-mhxikdr0po et_pb_module et_flex_module hover-text\" data-interaction-target=\"mhxikdr0po\"><div class=\"et_pb_text_inner\"><p>03<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_group_11 et_pb_group et-last-child et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_28 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Planification et validation strat\u00e9giques<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_29 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>J'\u00e9value l'environnement concurrentiel, ajuste le positionnement en cons\u00e9quence et, \u00e0 partir de la litt\u00e9rature m\u00e9dicale et scientifique, identifie les angles les plus porteurs, segmente les publics cibles et \u00e9tablis le profil des patients types.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_group_12 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough hover-group\">\n<div class=\"et_pb_text_30 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module hover-text\"><div class=\"et_pb_text_inner\"><p>04<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_group_13 et_pb_group et-last-child et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_31 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Mandats \u00e0 enjeux \u00e9lev\u00e9s<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_32 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Lancements. Repositionnements. Gestion d\u2019enjeux. Annonces majeures. Ces moments charni\u00e8res o\u00f9 l\u2019ambigu\u00eft\u00e9 amplifie le risque et o\u00f9 le temps est d\u00e9j\u00e0 compt\u00e9. J\u2019interviens pour donner sens au contexte et y articuler le plan.     <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_group_14 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough hover-group\">\n<div class=\"et_pb_text_33 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module hover-text\"><div class=\"et_pb_text_inner\"><p>05<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_group_15 et_pb_group et-last-child et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_34 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Agences \u2014 Regard externe<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_35 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>J\u2019apporte une profondeur ponctuelle aux agences confront\u00e9es \u00e0 un enjeu pr\u00e9cis : une pr\u00e9sentation \u00e0 aff\u00fbter, un mandat difficile \u00e0 circonscrire ou une orientation qui exige une perspective externe avant une prise de position. Un regard neuf. Sans id\u00e9es pr\u00e9con\u00e7ues.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_group_16 et_pb_group et-last-child et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough hover-group\">\n<div class=\"et_pb_text_36 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module hover-text\"><div class=\"et_pb_text_inner\"><p>06<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_group_17 et_pb_group et-last-child et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_37 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Capital de risque et croissance<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_38 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Le travail se fait aux points d\u2019inflexion. Pour les fondateurs dont le r\u00e9cit doit convaincre les investisseurs. Et pour le capital qui doit articuler clairement la valeur de son portefeuille. Parce qu\u2019un positionnement ne s\u2019ancre qu\u2019une seule fois.  <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_divider_7 et_pb_divider_hidden et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_7 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_11 et_pb_column et_flex_column et_pb_column_empty et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\"><\/div>\n\n<div class=\"et_pb_column_12 et_pb_column et-last-child et_grid_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_divider_8 et_pb_divider_hidden et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n\n<div class=\"et_pb_group_18 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_39 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Quand j\u2019entre en jeu<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_group_19 et_pb_group et-last-child et_pb_module et_grid_group et_pb_css_mix_blend_mode_passthrough my-text-group\">\n<div class=\"et_pb_text_40 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Un lancement d\u00e9terminant approche. Le positionnement n\u2019est pas pr\u00eat. Quelqu\u2019un doit prendre en charge la direction strat\u00e9gique et la trame narrative qui la soutient, avant que l\u2019ex\u00e9cution ne d\u00e9bute.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_41 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Le cadre est d\u00e9fini. Le mandat est complexe, le march\u00e9 peu familier, et la langue d\u2019usage n\u2019est pas celle que ma\u00eetrise l\u2019\u00e9quipe. La marge d\u2019erreur est nulle.  <\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_42 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>L\u2019organisation s\u2019appr\u00eate \u00e0 faire une annonce majeure. La r\u00e9ponse de l\u2019entreprise, les implications commerciales et la trame narrative destin\u00e9e aux parties prenantes; tout doit s\u2019arrimer. Cela exige plus que des communications.  <\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_43 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Une pr\u00e9sentation client cruciale est imminente. L\u2019analyse concurrentielle doit \u00eatre termin\u00e9e avant que le plan tactique puisse \u00eatre d\u00e9ploy\u00e9, afin de donner aux \u00e9quipes les rep\u00e8res n\u00e9cessaires pour finir en force. <\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_44 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Le cr\u00e9neau est disponible, mais il ne restera pas ind\u00e9finiment. La strat\u00e9gie de marque n\u2019existe que sur papier. Il faut quelqu\u2019un pour la concr\u00e9tiser.  <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_divider_9 et_pb_divider_hidden et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_5 et_pb_section et_section_regular et_flex_section preset--module--divi-section--default\">\n<div class=\"et_pb_row_8 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_13 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_45 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Mandats sur invitation<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_14 et_pb_column et-last-child et_grid_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_divider_10 et_pb_divider_hidden et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n\n<div class=\"et_pb_text_46 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Je consacre une part de mes activit\u00e9s \u00e0 des mandats pro bono aupr\u00e8s d\u2019organisations hors du secteur priv\u00e9, l\u00e0 o\u00f9 les avantages structurels sont rares, et les ressources limit\u00e9es.<\/p>\n<p>Les standards ne changent pas. La s\u00e9lection est d\u00e9lib\u00e9r\u00e9e et fond\u00e9e sur<br \/>mes valeurs.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_divider_11 et_pb_divider_hidden et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_6 et_pb_section et_section_regular et_flex_section preset--module--divi-section--default\" id=\"contact\">\n<div class=\"et_pb_row_9 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_15 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_47 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Contact<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_16 et_pb_column et-last-child et_grid_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_divider_12 et_pb_divider_hidden et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n\n<div class=\"et_pb_group_20 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_48 et_pb_text et_pb_bg_layout_dark et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p><span>\u00c0 cette \u00e9tape de la lecture, vous savez d\u00e9j\u00e0 si cette approche vous correspond.<\/span><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_49 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p class=\"contact-sub\">Je ne m\u2019\u00e9gare pas dans le labyrinthe. Je prends de la<span> <\/span><a href=\"https:\/\/lesincorrigibles.ca\/fr\/if\/\" title=\"Vous avez trouv\u00e9 une porte.\">hauteur<\/a>.<\/p>\n<p>Certaines collaborations s\u2019imposent d\u2019elles-m\u00eames.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_50 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><div class=\"reach-out\"><a href=\"mailto:catherine@lesincorrigibles.ca\">Prenez contact<\/a><\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_divider_13 et_pb_divider_hidden et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-967","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/lesincorrigibles.ca\/fr\/wp-json\/wp\/v2\/pages\/967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lesincorrigibles.ca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lesincorrigibles.ca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lesincorrigibles.ca\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lesincorrigibles.ca\/fr\/wp-json\/wp\/v2\/comments?post=967"}],"version-history":[{"count":24,"href":"https:\/\/lesincorrigibles.ca\/fr\/wp-json\/wp\/v2\/pages\/967\/revisions"}],"predecessor-version":[{"id":1090,"href":"https:\/\/lesincorrigibles.ca\/fr\/wp-json\/wp\/v2\/pages\/967\/revisions\/1090"}],"wp:attachment":[{"href":"https:\/\/lesincorrigibles.ca\/fr\/wp-json\/wp\/v2\/media?parent=967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}